Welcome to the Spuzziness Business Podcast by Outtra! In this episode, host Kim Scholz sits down with David Nordblad, the General Secretary of the Scandinavian Outdoor Group. With deep roots in the outdoor industry, David shares his journey from working on the sales floor to leading a member organization that supports Scandinavian outdoor brands.

Join us as we explore:

David's personal background and what drives his passion for the outdoor industry

The essence of the Scandinavian Outdoor Group and its mission to strengthen member brands in the international market

Insights into the collaborative projects and initiatives that benefit the outdoor community, including the Scandinavian Village at trade shows

The importance of sustainability in the outdoor industry and how the group is pushing for climate commitments among its members

The current challenges facing the industry and the future outlook for 2025

Whether you're a brand, retailer, or outdoor enthusiast, this episode offers valuable insights into the dynamics of the outdoor business landscape. Don't miss out on David's inspiring stories and practical advice!

In dieser spannenden Episode des B2B-Podcasts begrüßt Kim den inspirierenden Markus Zanier, Geschäftsführer des Familienunternehmens Zanier Sport GmbH. Markus teilt seine persönliche Reise und die Herausforderungen, die er in den letzten 20 Jahren als Unternehmer erlebt hat.

Er spricht über die Gründungsgeschichte seines Unternehmens, das 1969 aus der Leidenschaft für den Skisport entstand, und wie er es geschafft hat, Zanier zu einer der ersten klimaneutralen Handschuhmarken weltweit zu machen. Markus gibt Einblicke in seine Ausbildung, seine Rolle als Familienvater und seine Leidenschaft für die Berge.

Darüber hinaus diskutieren Kim und Markus die aktuellen Trends in der Handelslandschaft, die Bedeutung von Nachhaltigkeit im Unternehmertum und wie Unternehmen voneinander lernen können. Markus betont die Wichtigkeit von Selbstreflexion und Bodenhaftung in Krisenzeiten und teilt wertvolle Lektionen, die er aus der COVID-19-Pandemie gezogen hat.

Wenn du mehr über innovative Ansätze im B2B-Bereich erfahren möchtest und wissen willst, wie man als Unternehmen verantwortungsvoll handeln kann, dann ist diese Episode genau das Richtige für dich!

Kapitel:
00:00 - Einführung
00:16 - Vorstellung von Markus Zanier
00:39 - Markus' Hintergrund und Unternehmensgeschichte
02:29 - Ausbildung und persönliche Entwicklung
05:09 - Herausforderungen und Erfolge im Unternehmertum
08:30 - Sanier als Unternehmen und Marktposition
10:50 - Handelslandschaft und Konsumentenverhalten
19:01 - Lektionen aus der COVID-19-Pandemie
20:47 - Nachhaltigkeit und verantwortungsvolles Unternehmertum
27:52 - Globale Verantwortung und Mindset

Zanier Sport GmbH, Grabenweg 68E8, 6020 Innsbruck

In dieser spannenden Episode des Spuzziness Business Podcasts begrüßen wir Dominik Kronauer, Co-Founder und CEO von Local Outerwear. Dominik teilt mit uns seine inspirierende Reise in die Welt der nachhaltigen Sportbekleidung und gibt Einblicke in die Herausforderungen und Erfolge, die er und seine Frau bei der Gründung ihres Unternehmens erlebt haben.

Wir sprechen über die Anfänge von Local Outerwear, die Philosophie hinter der Marke und die Bedeutung von fairer Produktion in der EU. Dominik erklärt, wie sie sich von traditionellen Handelsmodellen abgewendet haben, um direkt mit ihren Kunden zu kommunizieren und eine Community rund um ihre Produkte aufzubauen.

Erfahren Sie mehr über die Herausforderungen, die die Textilindustrie heute prägen, und wie Local Outerwear sich anpasst, um nachhaltige und qualitativ hochwertige Produkte anzubieten. Dominik gibt uns auch einen Einblick in die Bedeutung von Transparenz und Ehrlichkeit im Konsumverhalten und ermutigt die Zuhörer, bewusster zu konsumieren.

Verpassen Sie nicht diese aufschlussreiche Episode, die sowohl für Unternehmer als auch für umweltbewusste Verbraucher von großem Interesse ist!

Themen in dieser Episode:

Die Gründungsgeschichte von Local Outerwear

Herausforderungen in der Textilindustrie

Der Wandel zu Direct-to-Customer-Modellen

Die Bedeutung von Nachhaltigkeit und Transparenz

Tipps für bewussten Konsum

Abonnieren Sie unseren Kanal, um keine weiteren inspirierenden Geschichten und Einblicke in die Welt des Sports und der Nachhaltigkeit zu verpassen!

In this episode of our podcast, I had the pleasure of speaking with Dan Trapp, a seasoned headhunter in the outdoor and sporting industry. Dan shared his fascinating journey, which began in the UK and has taken him across various countries, including France, Switzerland, and Finland. He currently resides in the southwest of France, near Bordeaux, with his French wife, their 12-year-old son, a dog, and a few chickens.

Dan's professional background spans over 30 years in the sport and outdoor sector, starting in retail before moving on to significant roles at Columbia Sportswear and Salomon. He discussed the challenges he faced during his career, including a difficult transition after leaving Salomon, which ultimately led him to establish his own executive recruiting business. He specializes in senior leadership positions and emphasizes the importance of both skills and personality in the hiring process.

Throughout our conversation, we explored the current state of employee engagement, particularly in light of the challenges posed by the COVID-19 pandemic. Dan highlighted alarming statistics from Gallup, indicating that a staggering 87% of the global workforce is disengaged. He shared his insights on the importance of HR as a strategic pillar within organizations and the need for companies to foster a motivated and engaged workforce.

We also delved into the evolving landscape of work, discussing hybrid models and the challenges of remote collaboration. Dan emphasized the significance of personal connections and the energy derived from in-person interactions, which many have missed during the pandemic.

As we wrapped up, Dan shared his thoughts on the future of the outdoor industry, the qualities that companies are seeking in leaders, and the importance of adaptability and entrepreneurial mindsets in navigating change. This episode is a rich exploration of personal and professional growth, the dynamics of the workplace, and the vital role of human connection in our careers.

In this engaging episode, we explore sustainability in journalism and communication with insights from Gabriel Arthur, editor-in-chief of Sustan and NORR Magazines, and CEO of NORR Agency. Gabriel shares her journey from freelance journalism to leading magazines focused on environmental impact and discusses the shift towards eco-friendly publishing. We delve into Susten Magazine's outreach strategies, collaborations, and the challenges of green claims legislation. The conversation emphasizes the role of media in explaining complex laws and fostering environmental awareness. Additionally, we discuss collective action against the climate crisis, insights from climate scientist Johan Rockström, and the 'Earth for All' vision. The importance of transparency in supply chains and collaboration in the outdoor industry is highlighted, along with personal anecdotes about the challenges and rewards of sustainability advocacy. Join us to learn about practical steps and the significance of political advocacy in protecting our planet.

"Nikin: Wie Nachhaltigkeit und Community den Mode-Markt revolutionieren"

"Von der Idee zum Impact: Die Reise von Nikin und der Baum-Pflanz-Philosophie"

"E-Commerce und Nachhaltigkeit: Robin Gnehm über die Zukunft von Nikin"

"Pioniere der nachhaltigen Mode: Ein Gespräch mit Nikin Co-Founder Robin Gnehm"

"Die Herausforderungen und Chancen der nachhaltigen Bekleidungsbranche im Wandel"

Here it is, the unexpected truth that will change the way you see sustainable material innovation in the outdoor industry. You won't believe what happened when a small brand's new sustainable fabric caught the attention of a global giant. The story is inspiring, surprising, and a game-changer for eco-friendly materials. And the best part? It all started with a simple idea. Curious to know more? Stay tuned for an eye-opening revelation that will leave you rethinking the power of sustainable materials.

Chad Leeder has accumulated an extensive 20-year tenure in the textile industry, commencing in medical textiles and subsequently transitioning to roles within the outdoor and sports brands sphere. Throughout his career, Chad has made significant contributions to notable companies including Ll Bean, Jack Wolfskin, and Puma. Currently serving as the Head of Materials at Kathmandu, he demonstrates a strong focus on sustainability, driving the development of eco-friendly solutions and spearheading advancements in sustainable outdoor apparel materials. Chad's approach integrates creativity with a structured understanding of industry dynamics, emphasizing the essential balance between external and internal factors. This underscores his dedication to fostering a more sustainable world through purposeful and impactful material selections.

Uncover the surprising truth about how a casual conversation with a key account manager led to a pivotal industry-changing deal. Find out how a third-day-on-the-job experience turned into a valuable lesson for a seasoned business leader. And discover the unexpected insights that are transforming the outdoor industry. Stay tuned for this eye-opening podcast conversation that will challenge your perception of business strategy.

Uncover the surprising strategy for female empowerment in sports business. You won't believe the unexpected approach to organizing successful business events that's revolutionizing the industry. Find out the unique strategies for online and offline sales that are driving unprecedented growth. And discover the secret to creating impactful female-focused community events that's taking the world by storm. Plus, learn the unconventional way of leveraging social media for event marketing that's leaving traditional methods in the dust. Stay tuned to unravel the mystery behind these game-changing tactics and take your business to new heights.

My special guest is Monika Fiedler-Proksch

Monika Fiedler-Proksch is an expert in female empowerment within the sports and business sectors. With a specialized focus on organizing successful business events and creating impactful female-focused community events, she brings a wealth of knowledge in leveraging social media for event marketing and implementing strategies for online and offline sales. Her dedication to driving increased gender diversity and equality has made a significant impact in these industries. Through her collaborative approach and commitment to creating meaningful touchpoints within the female explorer community, Monika has played a pivotal role in advancing female empowerment within the sports business industry.

The cooperation and marshalling of female explorers in community events underscores the pivotal role of women in sports and business. - Monika Fiedler-Proksch

In this episode, you will be able to:

Unlock the secrets to female empowerment in sports business and revolutionize your approach to gender equality in the industry.

Master the art of organizing successful business events and take your networking and brand exposure to the next level.

Discover the game-changing strategies for online and offline sales that will skyrocket your revenue and market presence.

Ignite change by creating impactful female-focused community events that inspire and uplift women in your area.

Harness the power of social media for event marketing and propel your outreach to new heights.

What I enjoy most about podcasting is the diversity of our industry and the great passion of the personalities as influencers and drivers.
I found Christian Schou in a roundabout way - it's fun to listen to him - he doesn't beat around the bush - he loves to say: let's go skiing when I ask him for business-relevant impulses :-)
So open your ears for Christian Schou, open your eyes for House of Hygge.

Christian Schou likes to emphasize the energy with which the Norwegian brand House of Hygge is making its way.

Christian is the manager and Chief Executive Skibum (as he calls himself) of House of Hygge.
The brand was founded in 2004 as a supplier of slack line kits.

His own description is better than any word I could find for his status quo in 2023:
"When I founded House of Hygge, I wanted to go skiing.
I made the world's first slackline set.
The money financed many seasons in Chamonix, climbing expeditions in the Himalayas and surfing in tropical paradises around the world.
There were times when there were no budgets and no ambitions other than the best possible experiences in nature.
This is still the lifeblood of our company. To this day, employees receive a written notice if they don't ski when it snows.
I am impressed by what our small group has achieved so far. We are working hard and will continue to do so.
Personally, I'm still mainly interested in the great experiences. Keeping things real.
But what I am really proud of is that we are creating year-round jobs in rural Norway.

We are an "outdoor lifestyle brand", as it is called in Nynorsk.
Our strategy is to become a fully-fledged supplier of sportswear, from head to toe, inside out, summer and winter.

We received wonderful confirmation of this when we were voted "Newcomer of the Year" by the Norwegian Sports Industry Association.
The vision is still firm: to give people a break from everyday life.
We can therefore promise you that we will work hard to continue to be both the best in the test and the best at the party."

Contact and further links:

House of Hygge:
https://www.linkedin.com/company/house-of-hygge/?originalSubdomain=de
https://houseofhygge.no/

Christian Schou:
https://www.linkedin.com/in/christian-schou-229507127/?originalSubdomain=no

Christian's recommendation:
https://www.hubermanlab.com/