In this episode of SPUZZINESS, you’re in for a treat as host Kim Scholze chats with Tim Selby, the Vice President and General Manager, EMEA for Merrell. Tim's extensive experience in the sports industry and his personal passion for outdoor activities make him the perfect guest to dive into the importance of brand values in business strategy. From Merrell's journey to understanding consumer behavior in the outdoor industry, Tim's insights are invaluable. The conversation unveils the shift from high-performance products to catering to everyday outdoor enthusiasts, emphasizing the need for adaptable and inclusive business strategies. Tim's perspective on the evolving landscape of the outdoor and sports industry and Merrell's strategic direction provides actionable takeaways for industry professionals and enthusiasts looking to elevate their brand relevance and inclusive business strategies. So, if you're a business leader or professional in the outdoor industry aiming to understand consumer behavior and adapt your brand values, this episode is a must-listen for valuable insights and inspiration.,In this episode of SPUZZINESS, listeners are treated to a compelling conversation between host Kim Scholze and Tim Selby, the Vice President and General Manager, EMEA for Merrell. Tim's extensive experience in the sports industry and personal passion for outdoor activities make him a relevant guest for discussing the importance of brand values in business strategy. The discussion covers Merrell's journey, consumer behavior in the outdoor industry, and the need for adaptable and inclusive business strategies. Tim's insights provide valuable takeaways for industry professionals and enthusiasts seeking to elevate brand relevance and inclusive business strategies. From the shift in product focus to understanding the evolving landscape of the outdoor and sports industry, this episode offers inspiration and actionable insights for business leaders and professionals looking to adapt their brand values to resonate with a broader consumer base.

Understanding who your brand is, understanding who the opportunity is, and challenging ourselves to look at our viewpoint as an industry in terms of how we portray ourselves to the wider consumer. - Tim Selby

The special guest is

Tim Selby, the Vice President and General Manager for EMEA at Merrell, brings over 30 years of experience in the sports industry with renowned companies like Adidas, Reebok, and Rockport. His passion for the outdoors is not just a professional commitment but a personal lifestyle, as he and his family actively engage in skiing, sailing, kitesurfing, and various team sports. Overseeing the growth and strategic evolution of Merrell, Tim's insights into brand adaptation and consumer behavior are sure to offer invaluable perspectives for business leaders and professionals in the outdoor industry.

If you empower people and if you employ good people and empower them, what an amazing job and life that you can have. - Tim Selby