Spuzziness. Der Sportbusiness Podcast mit Kim Scholze

Spuzziness. Der Sportbusiness Podcast mit Kim Scholze

SPUZZINESS Podcast with Monika Fiedler-Proksch, Founder and owner of sportingWOMEN (DE)

Audio herunterladen: MP3

00:00:00 - Introduction and Background Kim Scholze introduces the podcast and guest Monika Fiedler-Proksch. The conversation is about business and female empowerment in the sports industry.

00:04:01 - Female Empowerment in Sports Business Monika discusses the importance of female empowerment in the sports business industry and the challenges faced by women in this sector. She shares her passion for empowering women through events and organization shootings.

00:10:34 - Importance of Female Empowerment Monika emphasizes the significance of female empowerment for the sports business's success and the need for a niche focus on this aspect. She discusses the impact of online marketing and product positioning for empowering women in the industry.

00:24:31 - Retail Marketing and Consumer Engagement The conversation shifts to retail marketing and consumer engagement strategies in the sports business. Monika talks about creating exclusive experiences for female consumers and the importance of networking and partnerships in retail marketing.

00:31:33 - Supply Chain and Data Analysis Monika delves into the importance of supply chain management and data analysis for the sports business. She highlights the significance of analyzing consumer behavior and utilizing data to improve business operations.

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Über diesen Podcast

Kim Scholze ist eng mit der Sport-, Freizeit- und Outdoorbranche verbunden. Für die ISPO hat sie in den letzten fünf Jahren das Outdoor Segment strategisch entwickelt und geprägt. Aktuell bekleidet sie die Stelle der CSMO bei Sympatex und verantwortet dort die Business Development- und die Kommunikationsstrategie für den Nachhaltigkeitsbereich.

Kim greift auf ein umfangreiches Netzwerk mit Entscheidern der Branche zu und lässt die Protagonisten im Sportbusiness Podcast Spuzziness von OUTTRA zu Wort kommen.
Dabei diskutiert sie mit dem Who is Who der Sport- und Freizeitszene über alle Themen, die die Branche umtreiben:

- Welchen Herausforderungen, aber auch Chancen steht das Sportbusiness gegenüber?
- Welchen Einfluss haben Digitalisierung und Innovationen auf Arbeitsweisen und Businessmodelle?
- Welche Risiken gilt es zu beachten?
- Welchen Part übernimmt das immer größer werdende Thema Nachhaltigkeit in all den Aspekten?
- Und welche inspirierenden Geschichten lassen sich dabei erzählen? 

Mit viel Leidenschaft und Know-How geht Kim ins Gespräch mit den Experten und ermöglicht spannende Einblicke hinter die Kulissen.

Kim Scholze is closely associated with the sports, leisure and outdoor industry. Over the past five years, she has strategically developed and shaped the outdoor segment for ISPO. She currently holds the position of CSMO at Sympatex, where she is responsible for the business development and communications strategy for the sustainability area.

Kim has access to an extensive network of decision-makers in the industry and lets the protagonists have their say on OUTTRA's sports business podcast Spuzziness.
In the process, she discusses all the topics that are driving the industry with the who's who of the sports and leisure scene:

- What challenges, but also opportunities, is the sports business facing?
- What influence do digitalization and innovations have on working methods and business models?
- What risks need to be considered?
- What part does the ever-growing topic of sustainability play in all these aspects?
- And what inspiring stories can be told? 

With a lot of passion and know-how, Kim talks to the experts and provides exciting insights behind the scenes.

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