David is co-founder and owner of Icebug and board chair of the Scandinavian Outdoor Group. When you listen to him, you always feel as if a universe opens: He has so many angles to look at the world. He is now an activist for his sector, a spokesperson for sustainability in the outdoor and footwear industry and a so called new work entrepreneur empowering his employees. Complexity is where David feels most at home. He works with Icebug in a sustainable trend-setting way and shares his visions and views, when he is asked for. This is why I enjoyed the conversation a lot as we talked about inspirations, motivation and impact of action and about responsibility!

📌 The episode with David Ekelund at a glance:

🎙Till minute 8:40: David introduces himself as well as Icebug as a brand

🎙From minute 8:40: Milestones with Icebug as a brand and how and where the journey started

🎙From minute 18:50: We hear the Co2-positive journey from David who works with Fridays for Good - he says "to hold myself accountable"

🎙From minute 22:30: We discuss how collaboration can change the game and why we need one voice for the industry

🎙From minute 25:30: David explains how he managed the last month and the Covid-19 period: for him it was key to embracing not knowing!

🎙From minute 30:00: Whats next - consumer behaviour and market development - David explains the market developments and gives an outline on where he sees the future

🎙From minute 34:00: David explains how retail will change towards sustainable consumption and what this means for the market 🎙From minute 45:00: Short, but very personal Q&A with David

📌 More about David´s work with Icebug:

• His blog, where he shares his mindset: https://icebug.com/sustainability/thequest
• Insights about his work: https://www.ispo.com/en/trends/david-ekelund-more-power-higher-responsibility-climate-crisis

📌 David´s input recommendation:

• Brenn Brown: https://www.ted.com/talks/brene_brown_the_power_of_vulnerability?language=de https://open.spotify.com/show/3oEPsPKDhPVoNNL7pH5db6
• Jim Collins: Good to Great: Why Some Companies Make the Leap…And Others Don’t Watch here the full list: https://www.jimcollins.com/books.html

📌 Here you can find David: https://www.linkedin.com/in/david-ekelund-53a0264/