Eva Karlsson is one of the most versatile personalities I have met professionally. She stands for integrity with her personality and her way of working. Within the industry, Houdini is known for the special models they bring to the textile industry as an actually small player. Eva took over the company 20 years ago with her colleague Hannah - and now they are known as innovators, thought leaders and trailblazers not only in the textile industry. In our conversation, Eva shares the various milestones and paths that have proved to be trend-setting for them!

📌 The episode with Eva Karlsson at a glance:

🎙Till minute 8:30: Eva introduces herself as well as Houdini as a brand

🎙From minute 8:30: Milestones of her life and work with Houdini and why the connection is holistic and integrative

🎙From minute 17:40: We hear what journey Eva and her colleagues have been on so, that today they can say they can offer 87% circular products

🎙From minute 28:00: We listen to concrete examples for collaboration and partnership solutions

🎙From minute 35:00: Movements and trends - what Eva sees as general trends in the outdoor and sports market - a brief intro for circular business models, rental, subscription, vintage - Eva explains the Houdini with reuse projects

🎙From minute 39:00: How Eva and her team master the Houdini collective and how they have developed over the last year

🎙From minute 45:00: Short, but very personal Q&A with Eva

📌 More about Eva's work with Houdini:

• https://houdinisportswear.com
• https://www.youtube.com/watch?v=NYEQfNUd31o

📌 Eva's book recommendation:

• Doughnut | Kate Raworth
• Braiding Sweetgrass | Robin Wall Kimmerer
• The Good Ancestor | Roman Krznaric

📌 Here you can find Eva: https://www.linkedin.com/in/eva-karlsson-5b5b9326